Casinos are places of glitz, glamour, and excitement. They are filled with music blaring and champagne glasses clinking as locals, tourists, and regulars come together to try their luck at games of chance or skill. There’s no telling whether or not you will win, but everyone goes to a casino with the same goal in mind – to have fun.

In his 1995 film Casino, Martin Scorsese captured the essence of the era of mob-ruled casinos in Las Vegas. The movie was a huge hit, not just because it stars two of the most popular actors in Hollywood (Robert De Niro and Joe Pesci), but also because it spoke to the cultural zeitgeist at the time. In a period when violent, profane crime was back in fashion thanks to Quentin Tarantino’s breakout hit Goodfellas, Casino was a timely and potent entertainment experience.

Gamblers at a casino are a diverse group, from the hardened veterans who strut with confidence and expect to win big, to the newcomers who are hoping to make up for what they lost on their first round. But they all share one thing in common – they are there to have a good time.

To attract this type of crowd, your casino needs to offer something unique and exciting. To get started, consider these tried and true casino marketing strategies that are sure to bring in more customers.