Casino is a gambling establishment that features games of chance and offers a variety of luxuries to encourage gamblers to play. Its goal is to create an enjoyable experience that will keep gamblers coming back for more and increase the amount of money they make from each visit. This is why casinos often waft scented oils through their ventilation systems, offer food and drinks, and have stage shows and dramatic scenery. Casinos also use mathematical analysis and computer programming to determine the house edge and variance for their games, helping them maximize profit and avoid big losses.

From the gangster-style scenes in Casino to the more glamorous settings of Oceans 11 and Showgirls, it’s clear that a casino can be as much about people and relationships as it is about the games themselves. Whether they’re regulars who strut with confidence, or newcomers trying to win back the money they lost on their last round, gamblers are a diverse group. Regardless of their individual intentions, everyone is there to have a good time.

Many casinos offer more than just gaming, and their marketing strategy needs to reflect this. Using Cvent’s Competitive Market Ads, for example, can help casino marketers attract event planners who may not be aware of their presence in a specific area. These ads give casinos prominent exposure when event planners are searching for solutions at the exact moment that they’re ready to take action. Read on to discover tried and true casino marketing strategies that will boost your business in the long run.