Casinos are designed to be exciting places where people can let their hair down. They feature flashy decor, upbeat music, and plenty of places to eat and drink. The crowds can be a bit eclectic, but they usually share one thing in common: They’re having fun. They may be hoping to hit the jackpot, or they could just be there for a night of socializing.

Legalized gambling can have a number of economic benefits for communities. Many cities rely on the revenue generated by their casinos to fund public services and infrastructure projects. In some cases, it can even help them avoid budget cuts and raise taxes elsewhere.

With that in mind, it’s important to understand the different types of players who visit casinos. These aren’t just “gamblers” who walk into the casino to play a game of chance, but also business travelers looking for an evening of entertainment or a quick dinner break. Millennials are also a major target for casino marketers. These visitors spend differently than their older counterparts, and they have a unique interest in non-gambling activities like dining and entertainment.

With the right marketing strategy, your casino can tap into these trends and attract the type of event business you want to see in your revenue report. For instance, you can use Cvent’s Competitive Ads to show up on search results pages when planners are researching solutions in similar markets or sister destinations. This gives you more visibility at the exact moment they’re ready to book their next meeting or group event.